Do you have a charismatic website header design? In the world of fast-paced technology, everyone knows that you only have one shot at making a good impression. Not just for the Internet, but for all aspects of business and social interaction.
The moment you see yourself meeting someone famous, you’re on your toes and ready to impress them. It’s because first impressions matter to everyone else, it affects their judgment of you. If it doesn’t matter to you, then you have to change that mindset quick!
The same thing goes for your website. You need to create an attractive website header that will capture the attention of your viewers, thus leaving them with an excellent first impression for them to come back.
In the sphere of digital products, this eternal truth works through incredible diversity and high competition. There is no doubt, however, that in this aspect all other parts of your web page are important too.
So, what can you do to become unique? How can you come up with your own design choices in such a way that it creates a good impression for your viewers? In this article, we will be focusing on the more profound details about the best practices for website header designs and what you can do to make it work for your customers.
What Exactly Is a Header?
For all the newbie designers out there, do not panic! We are here to help you out. It can become incredibly overwhelming to consume all of this information all at once. So, let’s start with the basics, shall we?
To help you understand better, here is a situation. Put yourself in a consumer’s shoes. When you come across a website that you particularly like, what is the first thing that catches your attention? Is it the overall design? Its font? The content? Or is it the website header?
It has to be the header, yes? Okay. In a web layout, the header is positioned supposedly on the very top part of your web page. This positioning is considered to be the strategic part of the page because this is the first thing your viewers will see when they scroll through your website.
In a quick span of five seconds, your viewers should be able to pick up quickly on what your website is all about. Being a sign of invitation, somehow your header should be able to provide your viewers with the core information on what you are selling, promoting, or at least talking about.
Concerning a design perspective, the header should not only be unique, but it should also be concise, catchy, and useful. In other words, the header is also referred to as a site menu, which is positioned as a critical element of navigation in the layout of your website.
What Can You Include in Your Header?
Now that you have a basic knowledge of what a header is, it is now time to ask “What should I put in my header to make it catchy and unique?” Here is where it gets interesting because now we go into more in-depth details.
Headers, in general, can contain a variety of meaningful information and layout elements; as such here are some examples:
- Brand Identity – This can be your company logo, slogan, brand name lettering, company statement, a photo presenting your business and its leader, corporate colors, corporate designs, etc.
- Company contact information – like your telephone numbers, email, address, etc.
- Links to your content – which can be segregated into different categories.
- Switch of languages – in case you cater to an international market.
- Links to your social media platforms – (self-explanatory)
- Subscription field – entering your email address to gain useful newsletters and updates on products and services.
- Search field –which has been proven to be effective.
- Link to trial interaction – can be with a product, downloading a trial of the software, etc.
Although there are many pieces of information you can add to your header all at once, it doesn’t mean that you have to cram everything into your web page. If you are planning to do precisely that, then you better rethink your strategy, because it can cause your header to overload with information.
Stick to simplicity. Take note that the more objects and categories people see on your website that grabs attention, the harder it will be for you to concentrate on the main ones.
You don’t want that, right? From design tasks, sometimes marketing specialist and designers decide on the strategic options and hand pick them from the list, or they add others.
Why Is Your Header Necessary?
Now you must be wondering, through all of this information what is the central importance of the header? And why are business owners so keen on creating one that attracts customers almost instantly?
One of the first things that you must remember and consider, it’s that your visitors do not instinctively go through the other elements of your page with detail. They would typically sift through it hoping to find a hook that would convince them to stay longer on your website.
But then again, even if your header can become a great help for generating online traffic, it doesn’t necessarily mean that all websites need a header. It depends on your marketing strategies. There are a lot of creative solutions, which provide functionality in other zones of your layout.
Every case of website design needs thorough research and analysis for target audiences.
Best Design Practices
Now that you have a basic knowledge of what a header is and its importance lets go to the best design practices for your headers.
The choice of typefaces for your headers and the background color of choice should always be put under rigorous research and testing. That means, that before you just pick a color out there to put on your headers, you should test the waters first and see how people react to it.
It’s because the aspect of readability when it comes to headers plays a significant role. As we said a while ago, the first few minutes are the most important because your visitor has to be able to pick up on the information as quickly as possible without any added effort. Otherwise, the idea of having a user-friendly interface can turn into a non-user in the snap of a finger.
One last thing to remember, there are also different ways for your header to transform through scrolling the page downward. Most websites, use a fixed header which always stays active and visible at any point of user interaction.
For others, they choose to hide the header for better scrolling. There are also some that ultimately shrink the header in size in the process of scrolling, which means that they protect all of their secondary information and leave the core elements of the layout available during the process of interaction.
Regardless of what you choose, you have to think of a way to engage customers comfortably.
Tell us about your best design practice ideas for website headers.
There is no doubt that coming up with a good design for your site header can grab consumers attention. But as we mentioned, you need to know the anatomy of a header, what to include in it, and how to make it catchy before you can pull it off.
The tips and best practices we have mentioned above, are surefire ways that you can succeed. For as long as you have a firm grasp of the core information you want to get across, you can be racking up the traffic in no time.